This story shows how Gourmet Express overcame its logistical constraints with the ONO cargo bike, and how this innovative solution allowed it to reach a new clientele while respecting ecological standards and offering better accessibility
Background
For Gourmet Express, a caterer known for its tasty dishes, the goal has always been to bring the best street food to the busiest neighborhoods in the city. But over time, founder Julie noticed a growing frustration among her team.
“We have the best food trucks, but we were constantly facing problems reaching certain neighborhoods,” Julie recalls.
Low-emission zones and narrow streets in city centers made it impossible for their trucks to get there. Traffic jams only made the situation worse, and once there, finding a parking spot was a nightmare.
“Our customers were there, they wanted to try our food, but we just couldn’t get to them.”
On top of that, restrictions on motor vehicles made the situation even more complicated, limiting the places Gourmet Express could go. Julie knew she had to find a solution quickly to avoid losing this valuable clientele
The conflict
Customer demand was increasing, especially in high-density areas where residents were dying to see their favorite food truck arrive. But Gourmet Express’s big trucks couldn’t get to these locations due to congested streets or traffic restrictions.
“We were having to turn away potential events or outlets,” Julie explains, frustrated. “It was not only frustrating for us, but also for our customers who were waiting to taste our food.”
The stress of these logistical constraints was starting to weigh heavily on the team. Julie knew they had to think outside the box to meet the needs of this hard-to-reach customer base.
The solution
That’s when Julie discovered Onomotion’s ONO cargo bike. This electric cargo bike, transformed into a small, agile food truck, would change everything for Gourmet Express.
“The idea of transforming a cargo bike into a small food truck appealed to us right away,” Julie says. « It was compact, flexible, and most importantly, it allowed us to access areas that our trucks couldn’t. »
Thanks to the ONO, Gourmet Express could now easily navigate the narrowest streets, bypass traffic jams, and access low-emission zones without any problems. The cargo bike was specially designed to transport hot and cold food, allowing Julie to serve customers directly on site, without compromising on the quality of the food.
« It was the perfect solution: not only could we move quickly, but we could also park easily, even where traditional food trucks could never park. »
Results
Within weeks, Gourmet Express had won new customers in urban areas where their large trucks could not previously access.
« We were able to meet demand in neighborhoods that were previously out of reach for us, » Julie explains with pride. « Customers were delighted to see us arrive, and our turnover increased thanks to this new mobility. »
The ONO cargo bike, in addition to being eco-friendly, offered a practical solution for transporting everything needed for a mobile street kitchen, with compartments to keep food hot and refrigerated areas for drinks and desserts.
« It was amazing to see how responsive we could be. In the heart of the city, where traffic jams used to hold us back, we were now on the front lines, ready to serve our customers at the drop of a hat. »
Conclusion
Thanks to the innovation of the ONO cargo bike, Gourmet Express has not only expanded its presence in previously inaccessible neighborhoods, but has also reinvented its approach to the food truck. This new mode of transport has allowed them to offer a unique culinary experience, while respecting the ecological standards of urban centers.
« The ONO cargo bike has transformed the way we work. Now there are no limits to bringing our food to our customers, » Julie concludes enthusiastically. « We are agile, we are fast, and we are where our customers expect us. »